Selling in West End
Sell my house in West End
Sell my house in West End — One senior agent from valuation to completion, a small number of homes at a time, and a price grounded in what has actually sold in W1D, W1F, WC2H.
Selling · West End
What's your home worth?
A considered view on price, timing and how to bring your London home to market — a personal reply within 24 hours.
Your property
Step 1 of 2The process
How a West End sale runs with us
Four stages, one person. Nothing is handed to someone you have not met.
01
A valuation you can argue with
We walk the house, look at what has actually exchanged nearby rather than what is still on the market, and give you a range with reasoning attached. If we think the number in your head is too high, we will say so before you instruct us, not six weeks later.
02
Photography and copy worth the house
One photographer, one day, natural light, and a floorplan that reads properly. We write the copy ourselves. Buyers at this level scroll past interchangeable listings; the job is to make yours the one they stop on.
03
Viewings we conduct ourselves
Every viewing, including the Saturday ones. Buyers ask detailed questions about leases, works and running costs, and the answers are frequently what turns an interested visitor into an offer.
04
Negotiation and the quiet fortnight
We negotiate on price and terms, then stay on the sale through survey, searches and the fortnight before completion when most chains wobble. That last stretch is where a senior agent actually earns their fee.
The W1D, W1F and WC2H market in numbers
Figures on this page cover the whole W1D, W1F and WC2H postcode districts, which West End shares with neighbouring areas; they are not West End-only numbers.
- Median price paid
- £737,233
- Registered sales
- 122
- Latest registered sale
- 24 Jul 2026
The median registered price in W1D and W1F and WC2H over the latest twelve months is up 22.4% on the twelve months before (67 and 55 sales).
Median price by quarter
Median price by property type
| Type | Sales | Median | Range |
|---|---|---|---|
| Other | 67 | £886,945 | £3,000–£260m |
| Flats & maisonettes | 48 | £660,259 | £190,000–£11.75m |
| Terraced houses | 7 | £2.92m | £500,000–£4m |
HM Land Registry does not record bedrooms, so we do not publish prices by bedroom count.
Latest registered sales in W1D, W1F and WC2H
- Bridle Lane · W1F 9BY · Terraced houses£500,000 · 24 Jul 2026
- Frith Street · W1D 4SH · Other£18.40m · 21 Jul 2026
- Bateman Street · W1D 3AH · Flats & maisonettes£518,500 · 17 Jul 2026
- Wardour Street · W1F 0TB · Other£240,000 · 13 Jul 2026
- Brewer Street · W1F 9TX · Other£3.50m · 10 Jul 2026
- Endell Street · WC2H 9RG · Flats & maisonettes£525,000 · 6 Jul 2026
- Dufours Place · W1F 7SH · Flats & maisonettes£565,000 · 26 Jun 2026
- Bourchier Street · W1D 4HZ · Flats & maisonettes£1.25m · 19 Jun 2026
- Earlham Street · WC2H 9LN · Flats & maisonettes£985,000 · 15 Jun 2026
- Poland Street · W1F 8PU · Terraced houses£2.80m · 19 May 2026
Streets in West End
- Charing Cross Road — 7 sales, median £999,999
- Shaftesbury Avenue — 6 sales, median £300,000
- Marshall Street — 6 sales, median £539,000
- Endell Street — 6 sales, median £748,500
- Greek Street — 5 sales, median £2.05m
- Old Compton Street — 4 sales, median £175,000
- Carlisle Street — 4 sales, median £2.75m
- Rupert Street — 4 sales, median £412,500
- Wardour Street — 4 sales, median £1.19m
- Poland Street — 4 sales, median £420,000
- Dean Street — 3 sales, median £2.62m
- Bourchier Street — 3 sales, median £1.25m
Questions sellers ask about West End
- How much is my house worth in W1D, W1F and WC2H?
- Across 122 sales registered with HM Land Registry in W1D, W1F, WC2H, the median price paid is £737,233 — by type: other £886,945, flats & maisonettes £660,259, terraced houses £2.92m. Half of all sales sit between £405,081 and £2.51m; where yours falls depends on size, condition, lease and the exact street, which is what a valuation pins down.
- How long does it take to sell a house in W1D, W1F and WC2H?
- The Land Registry does not record time on market, so treat any precise figure with caution. 67 sales were registered in W1D, W1F and WC2H in the latest twelve months of data, and in our experience a well-priced London home takes around ten to sixteen weeks from launch to completion, most of it conveyancing.
- What are estate agent fees in W1D, W1F and WC2H?
- London agents typically charge between 1% and 2% plus VAT on a sole agency basis. On the W1D, W1F and WC2H median of £737,233, that is roughly £7,400 to £14,700 plus VAT. Multi-agency fees are higher; ask what is included before comparing.
- Do I need a valuation before selling?
- Yes. In W1D, W1F and WC2H the middle half of registered sales spans £405,081 to £2.51m, so an area median alone tells you little about your own home. A valuation sets the asking price, the strategy and the timing — and it is free.
- How accurate are online valuations?
- An online estimate works from averages and cannot see condition, light, lease length or outside space. With prices in W1D, W1F and WC2H ranging from £63,737 to £18.71m across most sales, the error can easily run to tens of thousands of pounds. Use one as a starting point, not a price.
Source: HM Land Registry Price Paid Data, latest registered sale 24 Jul 2026. Contains HM Land Registry data © Crown copyright and database right 2026, licensed under the Open Government Licence v3.0.